Display & Video 360

Optimize marketing results

Display & Video 360 enables reach. Advertisers have access to all relevant ad exchanges for programmatic advertising as well as access to premium major publisher inventory through programmatic guaranteed. In addition, Google's DSP provides exclusive access to YouTube and Gmail inventory and audio formats can be delivered on major music platforms such as Spotify and similar publishers. To find the right user in the multitude of potential impressions and platforms, DV360 offers enormous flexibility in the integration of first party data, such as Analytics 360, CRM systems, YouTube as well as Google's own audience lists and the connection of external data providers. By centralizing media buying across multiple channels, combined with the enormous reach and targeting capabilities, Google offers a solution to the digital media buying challenge of reaching the right user with the right message at the right time.