Automation and centralization of search campaigns
Automation and centralization of search campaigns
Optimal use of search network campaigns
Search Ads 360 combines all search campaigns from different tools in one place and thus offers a comprehensive overview of budgets and performance values. With the help of automated bid strategies, analyses and attribution models, performance KPIs can be optimised and scaled even further.
Cross-tool use within the Google Marketing Platform
Linked real-time campaigns
Data from different search tools can be compared in real-time allowing to react to changes quickly.
Conversion deduplication
By using floodlight tracking pixels, conversions can be clearly assigned to the purchase channel.
Attribution
Attributed conversions help to identify the relevant channels involved and to evaluate their impact.
Making informed decisions
Decisions can be made not only on the basis of individual campaigns but across platforms.
Advantages of using Display and Video 360
The use of Search Ads 360 offers customers a number of advantages mostly by providing a cross-platform steering of campaigns. The performance values of search campaigns of different search engines can be compared and optimized. The real-time view of data helps to make quick decisions.
How we can support you
We help you to increase your digital efficiency.
'Please feel free to contact us regarding our tool and service offering.'