ABOUT YOU Reduces Order Deviation Between GA4 & Internal BI to 0.6% with Server-side GTM

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Case Study

Learn how ABOUT YOU meets rising demands around privacy

In light of rising user expectations and demands around privacy, many companies are exploring different ways to take control of this. Online fashion retailer ABOUT YOU decided that a global adoption of server side tagging with Google Tag Manager would be the best place to start in this regard.

Adopting server side tagging with Google Tag Manager

Improving data quality

Increasing conversion measurability by 8.4 percent

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