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Case Study
How Bonprix Elevated Its Data Processing to a Future-proof GDPR Compliant Setup
Faced with technical constraints such as signal loss, after applying GDPR guidelines to their setup, Bonprix teamed up with TRKKN to rethink its framework. By implementing GA4 in 1P domains via sGTM as well as data enrichment they were able to improve their data processing.
GDPR compliance
3P infrastructure
GA4, sGTM & Google Cloud
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