Bonprix Develops Its Privacy-focused Data collection, With Google Analytics 4 and sGTM

Case Study

How Bonprix Elevated Its Data Processing to a Future-proof GDPR Compliant Setup

Faced with technical constraints such as signal loss, after applying GDPR guidelines to their setup, Bonprix teamed up with TRKKN to rethink its framework. By implementing GA4 in 1P domains via sGTM as well as data enrichment they were able to improve their data processing.