Case Study
How the GA4 Transition Accelerated BUTLERS' Analytics Evolution
BUTLERS faced the challenge of transitioning to Google Analytics 4 (GA4) and enhancing event tracking. Partnering with TRKKN, they implemented a unified Google Tag Manager (GTM) instance, enabling efficient event tracking and boosting ecommerce funnel activity. The results: 3x faster site tracking updates, a 28.4% higher conversion rate, and a 19.7% increase in conversions.
Implementing GA4 tracking setup via GTM
Leveraging GA4's new features
Incorporating dual tracking with gtag & GTM
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