Case Study
John Lewis Boosts Performance by Leveraging Event Signals and Real-Time Bidding
John Lewis partnered with TRKKN and MG OMD to unlock the power of their Google Analytics data. Together, they developed a custom bidding model in Display & Video 360 that identified high-value users based on the engagement likelihood. This tailored approach resulted in a 29% increase in session rate and a 32% decrease in cost per session, proving the value of combining first-party data with expert programmatic strategy.
29% uplift in session rate
32% less cost per session
Impact quantification via A/B campaign testing
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