Custom and Fit for Purpose Customer Data Platform for Omnichannel Activations

Case Study

How Hyundai Boosted Sales Prediction With Custom CDP on Google Cloud

Hyundai Motor Company Australia faced challenges with fragmented and siloed customer data, hindering effective communication and business objectives. TRKKN helped by centralizing data through a comprehensive strategy, including a digital maturity assessment, a data audit, the onboarding of the complete GMP stack and the adoption of Google Cloud. This approach led to a 10x improvement in sales prediction, 29% more effective CPLs, and 20% monthly budget savings.