How Google Analytics 4 helped BAUR grow sales by 56%, for 35% less cost per order

Case Study

BAUR Leverages Predictive Audiences in Google Analytics 4

Online retailer BAUR wanted to use Q4’s retail peak season as an opportunity to test new relevant audiences for the targeting of marketing campaigns. The team used Google Analytics 4's (GA4’s) new built-in predictive audiences against their usual top spender and new customer audiences and could significantly grow online sales.