l’tur Use Custom Attribution With Google Cloud – From Last-click to Data-driven Marketing

Case Study

How Data-Driven Attribution Model Boosts l'tur's Budget Efficiency & Revenue

L'tur overcame budget allocation challenges by partnering with TRKKN to implement a data-driven attribution model using Google Cloud services. The model, replacing last-click attribution, considered product-specific lookback windows and touchpoint chains, offering a comprehensive understanding of customer journeys. This approach allowed l'tur to improve budget efficiency and traffic quality.