Case Study
How On Optimized Sales and Budget Allocation Using SA360
Sportswear brand On partnered with TRKKN to tackle the challenge of optimizing sales volumes and maximizing revenue during peak sales periods like Black Friday. Utilizing Search Ads 360's Performance Center, they automated budget allocation and applied seasonality adjustments, resulting in a 24% increase in ROAS, an 80% conversion uplift, and an 83% spike in total clicks.
Using budget bid strategies
Applying seasonality adjustments
Optimising sales volumes during peak seasons
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